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Better Brushing Boosts European Oral Care Sales

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By: TOM BRANNA

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EUROPE: The efforts of government agencies and product marketers to convince Europeans of the importance of better oral care appears to have paid off as sales of oral care products jumped more than 6% in 2006, according to a newly-published study by global management consulting and market research firm Kline & Company. Data from Kline’s Global Cosmetics & Toiletries 2006 program indicates that oral care became the second fastest growing product class in the European cosmetics and to...

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